Sarah Marks

New York - NY, United States

26 Terms    1 Ordlistor    2 Followers    96504 Viewers

Sarah Marks

New York - NY, United States

26 Terms    1 Ordlistor    2 Followers    96504 Viewers

Sarah Marks's Terms

Brand

Marketing; Advertising

A brand is a mixture of attributes, tangible and intangible, symbolised in a trademark, which, if managed properly, creates value and influence.“Value” has different ...

Brand Image

Marketing; Advertising

The customer’s net “out-take” from the brand. For users this is based on practical experience of the product or service concerned (informed impressions) and how well this meets ...

Brand Equity

Marketing; Advertising

The sum of all distinguishing qualities of a brand, drawn from all relevant stakeholders, that results in personal commitment to and demand for the brand; these differentiating ...

Collected Terms

Brand Equity

Marketing; Advertising

The sum of all distinguishing qualities of a brand, drawn from all relevant stakeholders, that results in personal commitment to and demand for the brand; these differentiating ...

Sub-brand

Marketing; Advertising

A product or service brand that had its own name and visual identity to differentiate it from the parent brand.

Positioning Statement

Marketing; Advertising

A written description of the position that a company wishes itself, its product or its brand to occupy in the minds of a defined target audience.

Market Share

Marketing; Advertising

A company’s share of total sales of a given category of product on a given market. Can be expressed either in terms of volume (how many units sold) or value (the worth of units ...

Endorsed Brand

Marketing; Advertising

Generally a product or service brand name that is supported by a masterbrand – either dominantly e.g. Tesco Metro or lightly e.g. Nestle Kit-Kat.