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X generacija

Name given to the generation, following the Baby Boomers, born between 1961 and 1981. They came of age during the fall of the Berlin Wall, MTV and the introduction of the home computer.

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Offspring from the same parental group going through their life cycle together.

Y generacija
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Name given to the generation born roughly around the early 1980's to the late 1990's. Also known as Generation Next or Net Generation, they are the babies of the Baby Boomers and ...

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Izgubljena generacija, izraz koji se odnosi na generaciju američkih pisaca koji su između dva svjetska rata došli u Evropu, Pariz gdje su živjeli boemskim životom: opijali se i bludničili, ali i stvorili neka od najboljih djela Američke književnosti ikada. Izraz je uzet od Gertrude Stein koja je zakedo sa Hemingway, F.S. Fitzgerald, Ezra Pound, T.S. Eliot, Don Passos i činila tu grupu književnika izgubljene generacije.
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It was traditionally attributed to Gertrude Stein and was then popularized by Ernest Hemingway in the epigraph to his novel The Sun Also Rises, and his memoir A Moveable Feast. It ...

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Business services; Marketing

An impersonal method of advertising where the target audience is broad, such as in TV or radio advertisements, and is used to promote branding.

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A personal and direct method of advertising that targets potential customers through non-traditional means, such as direct email or face to face interaction in a store. This ...

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Also called Integrated Communication Approach, this method of advertising combines above the line and below the line advertising to build brand image and target quality customers.

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Interviewing and observing a shopper while they are in the act of shopping.

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