Category: Technology
Company: Gartner
Created by: consultant
Number of Blossarys: 2
English (EN)Gartner first introduced the term BPM pure-play in 2003 to describe tools that delivered an application-independent approach to coordinating business. BPM pure-play products provide a set of services ...
Brand extension is the expansion an existing “house” (or “master”) brand to cover a new category of solution. The brand becomes an umbrella brand for all the company’s offerings. The alternative is ...
Similar to the in-sourcing model, a brand service company is built to provide services to a large organization or a group of business-oriented companies. Services provided (which may include non-IT ...
From a technology perspective, branded content management is the automation of processes from initial creative idea through to production and storage and, ultimately, to the fulfilment of branded ...
Bring your own device (BYOD) is an alternative strategy allowing employees, business partners and other users to utilize a personally selected and purchased client device to execute enterprise ...
Broadband channels are carried on coaxial or fiber-optic cables that have a wider bandwidth than conventional telephone lines, giving them the ability to carry video, voice and data simultaneously. ...
Broadband wireless access (BWA) is a generic term for services based on a wireless broadband MAN; sometimes referred to as wireless broadband access.
