Ponašanje potrošača

Ponašanje potrošača

The considerations and patterns of a consumer during the decision making process to purchase a product.

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Bransch/domän: Business services
Category: Marketing
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ponašanje

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The manner in which one behaves.

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Although commonly used as a synonym for action or conduct, behaviour is usefully contrasted with action so that it refers to the automatic reflex (such as jumping when stung) ...

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A person born during a time of substantial population increase . This term usually refers to those born between 1946 and 1964 during the post WW2 baby boom.

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A name, sign, symbol, color combination or slogan of a product or company from which a customer may identify a degree of recognition, characteristics and values.

Oglašavanje iznad crte (klasično oglašavanje) (ATL)

Business services; Marketing

An impersonal method of advertising where the target audience is broad, such as in TV or radio advertisements, and is used to promote branding.

Oglašavanje ispod crte (BTL)

Business services; Marketing

A personal and direct method of advertising that targets potential customers through non-traditional means, such as direct email or face to face interaction in a store. This ...

Oglašavanje po crti

Business services; Marketing

Also called Integrated Communication Approach, this method of advertising combines above the line and below the line advertising to build brand image and target quality customers.

Praćenje kupovine

Business services; Marketing

Interviewing and observing a shopper while they are in the act of shopping.

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Bransch/domän: Animals Category: Snakes

kobra

A highly venomous snake from the elapidae family native to Asia and Africa. When alarmed, a cobra raises its head and expands the skin of the neck to ...