Geografska segmentacija

Geografska segmentacija

The identification of market or audience segments based solely on geographic factors.

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Ordklass: noun
Synonymer:
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Bransch/domän: Advertising
Category: Marketing communications
Company: Butterworth-Heinemann
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Relaterade termer

segmentacija

Biology; Zoology

In many animals, the body is divided into repeated subunits called segments, such as those in centipedes, insects, and annelids. Segmentation is the state of having or developing ...

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The process of dividing a market into smaller groupings based on an understanding of consumer needs and wants.

geografska izolacija

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See reproductive isolation.

Beneficijska segmentacija

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A grouping of consumers based on the specific benefits they desire from a product.

Segmentacija tržišta

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The means by which the characteristics of homogeneous groups of consumers can be determined.

Provizija

Advertising; Marketing communications

The method of remunerating advertising agencies by means of a payment directly from the media – traditionally set at 15 per cent of the advertising expenditure.