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marketing masiv

An approach in which the advertiser attempts to appeal to the entire market using a single marketing mix.

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Pharmaceutical; Medical devices; 

having a solid bulky form; heavy; in a mass; complete.

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Of considerable bulk and weight.

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Një masë e konsoliduar shkëmbore duke formuar pjese të një kontinenti apo varg mali që ka karakteristika relativisht uniforme.

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marketing i drejtpërdrejtë
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An interactive system of marketing which uses one or more advertising media to effect a measurable response and/or transaction at any location.

përgjigjje e drejtpërdrejtë
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A method whereby the advertiser provides the consumer with a means of communicating directly with the organization.

shitje e drejtpërdrejtë
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The process of achieving the sales of products or services without the use of intermediary sales channels, such as wholesalers and retailers.

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The establishment of procedures for anticipating and dealing with communications problems.

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